Tag Archives: website design

Link Exchange is Dead. Now What?

Posted on by
Reply

Link exchange no longer validLet’s face it. Search engines are not interested in making easy. By definition, is a set of ways to manipulate search results, so why should the?

Google has always made it clear that the best way to promote a website is by focusing on human searchers, rather than on robots and crawlers. In several algorithm changes, it specifically targeted links that serve no purpose other than SEO and content that serves purpose other than SEO and advertising revenue.

So basically, traditional link exchange – you link to my site and I’ll link to yours – is dead. Gone. Buried. No more. You get it.

What now? How should an honest small business use the mighty Internet for some promotion, then? Without swapping links, what CAN we do?

The answer is … (drum roll) … fresh content.

Rather than having a static website, have a content management system (CMS). This is a piece of software that allows you to create and edit the content of your website through your web browser. There are many free ones out there, each with its own following, its own community and its own add-ons. Personally, I prefer WordPress.

Once you have a WordPress site, publishing new content is child play. You log in, click “Add New Post”, give it a title, type in some new and interesting information for your clients and prospects – special deals, industry changes, responses to news items and stories about happy clients – and hit “Publish”. When set up correctly, WordPress will do the rest for you: it will notify the search engines about the new post, update your company’s Facebook page, tweet to your followers and add to the authority and search ranking of your site.

Because Google didn’t just kill link exchange and reconsider page optimization, it also started to promote fresh content and view your entire site as one optimization unit. If you consistently post on a focused set of topics, your site WILL rise, maybe even to the top.

Another important factor is Google+. By many accounts, whatever is shared on Google+ and/or given a +1 is considered favorably by Google and gets a higher search ranking.

So now, SEO is as easy as 1-2-3:

  1. Post fresh, relevant and interesting content that people will read and share
  2. Engage your audience on Facebook (for consumers) or LinkedIn (for businesses) and share your content
  3. Build your network on Google+ and display the +1 button prominently on your site

Of course, you may not have time for all this, but that’s OK. With the help of SEO professionals, you can find the most cost-effective and time-effective strategies and methods for your business and generate high impact content the works for your business.

Have a great day,
Gal

Everyone can do it (with expert help)

Posted on by
1

This is a guest post from my biggest and best client (she’s also my wife, but read it anyway). She told me, “You can’t tell people what it’s like not to know anything about , because you already know. I’ll write a post for you and you just publish it and show it to anyone who is non-technical like me”. So here goes. Enjoy.

Ronit BarasAs a blogger with tens of thousands of readers every month, I am often asked, “How did you do it?” usually with admiration for this . I usually feel uncomfortable answering (my parents always told me to be modest), but I am going to stretch myself this time and answer everyone once and for all, without being shy about it.

Whether you know me from Family Matters, Be Happy in LIFE or The Motivational Speaker, you know how strongly I am into the “You can do it!” attitude. I am a life coach and an educator and ever since I started my first business at the age of 25, this has been my motto – I can do it! Everyone can!

I often use the quote “If you think you can or think you can’t, you’re right” as one of my life coaching favorites. I am in the business of happiness and my slogan is “Happiness is a choice!”

Even success on the Internet is a choice, isn’t it?

If you have a business and want to open it to the Internet, if you want to get more business online, if you want to have tens of thousands of readers or a stream of buyers, if you want to know how to be successful at Internet marketing, sit tight and enjoy the ride.

A free event for suckers

[I know the word "suckers" is strong, but it is not my choice. This is what people ultimately call themselves when they realize what has happened to them. I have heard it enough times to know]

clip_image003Wealth seminarThe first time I came into the Internet world was when Gal and I did our life coaching course. While everyone was working on establishing a practice, Gal, who had been an IT manager, was focusing on our . By the end of my course, we were the only people, out of about 50 coaches, who had a site and a business card to give potential clients. After a while, our roles became clearer – I was an educator with over 20 years of experience and knew nothing about computer technology and Internet, and Gal was an IT professional with over 20 years experience and knew a lot about it. So I did the offline work and Gal did the online work.

The first thing you learn about starting a business on the Internet is that everyone can do it. I remember the first seminar I attended. You may have had the same experience yourself. It is a free event that makes hundreds of thousands of dollars in sales in one day. The food, the venue and the free gifts are nothing compared to how many suckers come to those events for the promise of sitting on the beach in a swimsuit with a laptop, sipping cool drinks and watching the dollars appearing on the screen every day and every hour.

The suckers’ slogans

Gal and I went to our first event as life coaches. It was an awesome weekend. It was a great seminar and I learned a lot. For 2 days, they promised the world “Be your own boss! Work 3 hours a day! Money will be coming out of your ears!” and … “Everyone can do it!”

I have to say I almost believed them. I wanted to believe them with all my heart, but because our life coaching course had promised exactly the same thing, I had the suspicion there was a pattern there. Luckily for us, it was not a test of our trust. We just did not have $10,000 to buy the product on offer. We were shocked that our fellow coaches spent so much money just weeks after they had spent thousands of dollars on the life coaching course.

If you have ever heard these slogans about trying to build a business on the Internet, be warned, someone is convinced you are a sucker and might be taking you for a ride.

Seminars that teach you have a system to convince you that everyone can do it. They show a woman who could hardly type and has a family to support in order to attract parents who want to make some quick cash and say she did it within 3 months in her spare time, in-between doing her daytime job, taking the kids from one activity to another, doing housework and oh, I almost forgot, a huge debt she was trying to pay. Or, they show you a group of teens without any capital who came up with a brilliant idea that became a hit overnight. Those events are like a magic show – you know there is a trick, but it is done so beautifully that you just accept it. You buy into the illusion.

Business seminar posterWhat kills me every time is hearing the presenter say, “I’m a successful person and I’m here to teach you how to make money effortlessly, have lots of time off and have all the luxury you want”. I especially hate the word “effortlessly”. The harder life is for you, the louder you hear how effortlessly it can be done.

I always have the same question to those speakers – “If your system can make you a millionaire overnight, why would you spend your time sleeping away from your wife and kids, sleep in a different hotel every night for 200 days in a year to convince us, suckers, to buy your product? Why aren’t you on the beach next to some amazingly blue water working an hour each day and drinking tequila? Isn’t it because you are too busy running workshops?”

I never ask it out loud, because I know the answer. I have 30,000 readers a month because I understood that not everyone can do it. I certainly could not!

Overnight success

I swear to you I have tried. I spent hours studying the same course with Gal. The Internet marketing guru said to us, “You need $90 to buy a website and hosting and an hour a day. Everyone can do it.” I sat 4 and sometimes 5 hours a day, watching videos, reading, summarizing and trying to implement, but pretty quickly, I realized that our Internet marketing guru’s “overnight success” had taken about 8 years and the reason he was successful was that he sold Internet marketing products to aspiring Internet marketers. It was a closed market – people who were making money by convincing others they could make money using their own products. They even have affiliates that sell to the same people. It is like a feeding frenzy. There was so much dishonesty there (MLM, or “direct marketing”, is the same).

My product was a coaching service. I did not want to tell my client they could make a fortune from my coaching, because it was just not true. Every time I watched Gal programming something, I freaked out. I wanted a business, not a course in HTML, PHP, CSS or any other strange acronym. I wanted to work with my clients, do my workshops and sell my books, not to sit in front of the computer all day long.

So many readers come to my site because I decided to give up trying to prove that everyone can do it by doing it myself. Instead, I focus on what I do best and allow the Internet marketer in the family to do what he does so well. Coaching and doing Internet marketing are two different skills and focusing on one leaves much less time for the other.

All my life coaching buddies wanted a website and spent months learning something that Gal did in 2 weeks. In the meantime, they neglected their life coaching practice and got nowhere in both areas.

The reason I feel uncomfortable when people ask, “How did you do it?” is because I did not do it, at least not on my own. Someone had to take my parenting advice, my books and my coaching services and publish them so that many people would actually get to see them.

Get Business Online logoMy message to you is that the online world is big and keeps expanding. Yes, at some stage every business will have a site, even if only for presence. If you want a business online, if you want buyers online, if you want a website even just as an online brochure with your contact details, stick to what you do best and let those who know Internet marketing do the rest for you.

The same applies to any business service and even to family and parenting services, such as accounting, public relations, gardening, construction and architecture. In the same way you would not reinvent a smart phone and prefer to buy one that has been developed by experts, using expert services can produce better results (perhaps more expensive upfront, but cheaper over time) and allow you to concentrate on what you do well and enjoy doing.

You just have to let go of the illusion.

Life is much better this way.

Happy days,
Ronit

What will compel you to buy?

Posted on by
Reply

This is a question that was posted on LinkedIn:

Will you make a purchase from a stand-alone Landing Page that you’re visiting for the first time?

Sales pageTo elaborate, lets take a sample scenario. You’re surfing around, looking for some particular service vendor (products are much easier to sell online, I believe). You click on a sponsored result, and come to a page – a stand-alone landing page that lists their package offerings, with a call-to-action to buy. Lets assume that the page is of decent quality, and you are kind of inclining towards these guys.

Signing up for a newsletter, filling out a form – a typical visitor would probably do that. But would you actually spend money and buy something from this page? What would impress you enough to go “wow” and immediately start subscribing to their services?

Here is my answer.

Personally, I look for the feeling of safety when I buy, which is made up of several components:

  1. The identity of the seller must be clear, preferably verifiable, and there must be a way to communicate with him/her offline
  2. There must be conditions under which I can get my money back and a clear method of doing that. If a third party is involved (like Clickbank or PayPal), that’s even better, because I will feel protected
  3. It must be absolutely clear what I am buying through the content, the images, any videos, testimonials and so on. For some things, the only thing that will make me buy is a demo, but screen captures come pretty close in most cases
  4. The testimonials must appear to be from real people, who have gotten actual value out of the product/service and who describe their personal experience in sufficient detail to inspire my trust. Any website link and the testimonial is disqualified as biased. People who have just finished a workshop have not done anything with their new knowledge, so they are heavily discounted. Real, personal, raw life experience = trust
  5. The way things are laid out and the style/tone of the text give me a feeling. If the writer is confident, I will buy. If the writer tries to sell too hard, I will not buy. Good things are easy to sell, because their value is readily apparent. If the seller is not convinced he/she can sell without an effort, there must be something wrong with their offer
  6. I HATE pop-ups. If anything pops up, that’s the end for me
Although the question was about standalone sales pages, my answer is just as relevant for anything you do online. Tricks don’t work! At least, they don’t work for long. Search engines, engines and website visitors are quick to learn and will always find out the frauds.

The more real value you provide, the easier it will be to present it. Your feelings about your product, your service, your company and yourself as a person shine through your website pages and you can’t fake them.

As a life coach, I believe deeply that the world is our reflection and that by working on our inner peace will give us better results than trying to manipulate anybody or anything else. It’s the same when trying to sell something online. Love your product with all your heart. Truly feel you would buy it yourself and the sales will follow.

This is why I am an ethical Internet marketer.

Happy ,
Gal

What’s SEO anyway?

Posted on by
Reply

image New clients often start by asking me, “So, you do websites, right? Do you do ?”

“Sure”, I say, “Would you like fries with that?”

OK, not really. What I do say is, “What do you mean by ‘SEO’?”

The conversation then goes as many ways as there are clients.

Now, personally, I think that if you’re going to ask for professional help, it’s better if you stick to what you want to get for yourself and don’t try to use jargon, because that will get you both in trouble.  Leads? Great. Sales? Even better. Profits? Awesome. But SEO? Is that a business word?

But I shouldn’t argue with reality and the reality is that most people use jargon, so if you’re about to look for someone to “do SEO” for your website, at least you’ll know what to expect.

SEO stands for .  Oddly enough, it involves no changes to search engines at all.  Google, Microsoft and the other search providers can do that just fine without me and are continually improving their search engines.

The optimization actually aims to bring your website the biggest flood of visitors from the search engines.  A good optimization aims to bring your business the biggest flood of paying customers by making your site feature prominently in searches that are relevant for your business and starting to engage with them on the search results page.

Good SEO, like many other things, involves the 3 steps: keyword research, on-site optimization and off-site optimization.

Keyword Research

In short, this step is aimed at discovering the best online identity for your website.

In the same way you can’t see your own face without the help of a mirror, your Internet marketing consultant can show you hidden gems in your business by looking at things differently and by using specialized tools to discover good keywords.

Even in systems like Facebook, which seem unrelated to search, keywords reign supreme. Even when search results are not provided by Google or one of its large competitors, you’re sure to find a search function on nearly every site. Keywords are used to find and filter information online and so they are at the foundation of all Internet marketing work.

Once you know your keywords, you must put them in order of value for your business by asking “Which keyword represents the largest number of potential customers for my business?” or “Which is the keyword phrase my ideal customers are most likely to use when looking for my products and services?”

On-site SEO

In short, this step is aimed at making your website relevant for the best and most appropriate keywords out there.

Your topmost keyword phrase should be used as your domain name. It should be used as often as possible in your headings, page titles, descriptions and links. Your Internet marketer will make sure this keyword appears in all the right places.

But your secondary keyword phrases will tell you how to structure your site, each one of them becoming the topic of a page linked from your home page and linking back to it. Again, each page’s title, headings and various other elements must contain that page’s keyword phrase enough times for search engine crawlers to be convinced it is indeed the topic of that page.

Although this seems like straightforward work, it is complicated by the need to appeal to people and by the search engines’ increasing ability to detect unnatural content that is solely aimed at attracting . As a business website, what you are really after isn’t , it’s leads, sales and ultimately profit. If people find your site and read weird heaps of keywords, they won’t buy, so what’s the point in such ?

An experienced Internet marketer can weave keyword phrases into page content in just the right amount and make the text and images appealing to human beings who will take the desired action and make you, the site owner, successful and happy.

Off-site SEO

In short, this step is aimed at making your website even more relevant for your top keywords, but also popular.

Search engines keep track of references to your site from other places on the Internet – directories, articles, news feeds, social profiles and more. Those links imply that other people are telling people about your site because they have found it valuable and authoritative, so the more “inbound” links, the more valuable your site must be. This is how Google determines the famous Google Page Rank.

When searching for sites matching a keyword phrase, Google displays relevant sites in descending order of popularity, so the more links, the higher your site appears within search results. Get enough inbound links and you can be first!

Well, almost. See, links also have “link text”, which is very important in determining what your site is about. In fact, when you start building enough links to your site, that link text can become more important than your site’s contents. Here are two links:

  1. Click here
  2. Gal Baras – Internet marketing consultant

If you hover over link #1, your will see the words “What now?”. If you click it, you will be taken to Google’s home page. When a crawler finds this link, it will associate Google’s home page with the expressions “Click here” and “What now?”, neither of which are very useful for a search engine’s home page.

If you hover over link #2, however, you will see the words “Internet marketing consultant”. If you click it, you will be taken to my home page. Crawlers will then associate my website with two instances of “Internet marketing consultant” and with “Gal Baras”, both of which are very good for getting this site the kind of traffic I want.

Of course, it can be difficult to insert your ideal link text and link title into some paragraphs, but wording the text around the inbound link cleverly can yield a natural referral.

Did I hear anyone say, “No problem, I’ll just do some link exchanges”? Do you honestly believe Google hasn’t figured that out already? Getting a link is quite a bit easier than getting a valuable link, one that appears natural and can stand the tests of time and contact improvement of search engines.

Remember, search engines are doing their best to deliver the most similar results to what a human would, but of course, experienced Internet marketers already know this, which is why online competition is getting fiercer by the minute.

I hope this clarifies what SEO is. If you still have any questions about it, please post them below and I’ll be happy to answer them to the best of my ability (kindly refrain from self-promotion and stick to things other may want to know too).

Happy ,
Gal

Protect Your Email Address

Posted on by
Reply

This is just a quick post to share something too many people don’t know: how to protect your email address so that bots can’t harvest it and you won’t start receiving tons of spam.

You see, when you put your email address on your website, it’s very simple to read it, add it to a list and then bombard it with unsolicited email. It’s annoying, but it’s easy to fix in two steps.

Step 1: Convert your address into an image

To do this, visit http://services.nexodyne.com/email/ if you use a web-based service (like Gmail) or http://services.nexodyne.com/email/index_custom.php if you email  account is in your own domain.

Pick colors for text, background and border, choose a font and click Generate. Then, save the generated image to your computer. When you do, use a file name that nobody would link with email addresses, such as nospam.png.

Finally, upload the image to your website. I will use images/nospam.png as an example.

Alternatively, run any image editor, type your email address in as text, (crop, re-size and make any other modifications until you’re happy with what you get) and save the image.

Step 2: Cloak your email address image

In your contact page code, include the following snippet of JavaScript code, which opens up a new message window on the site visitor’s, to be sent to your email address.

Note that in the code below, I have not used terms like “send”, “email” or “address” and I am breaking various items up (like the parts of the email address or the word “subject”) to make it as difficult as possible for bots to guess what’s going on. It’s not bullet proof, but every counter measure reduces more spam.

Replace “[your email ID]” with your real email ID and “[your email domain]” with your real email domain. Your email address is email-id@email-domain, e.g. example@microsoft.com.

<script type="text/javascript">
function useImage(){
var part1 = "[your real email ID]";
var part2 = "[your real email domain]";
var title = "Website inquiry";
var everything = 'm'+'ailt'+'o:'+part1+'@'+part2+'?s'+'ubject='+title;
win = window.open(everything,'anotherWindow');
if (win && win.open &&!win.closed) win.close();
}
</script>

To use your image, all you have to do now is include the code below:

<a onclick="useImage();" href="#">
 <img src="images/nospam.png" border="0"
  alt="I hate spam" align="absmiddle" />
</a>

This will look like a valid email address to a human being, but complete gibberish to an automatic robot.

Final note: bots are getting smarter all the time, so you may choose to do some more editing to your image or use another image generating site to make the image harder to decipher.

That’s it! You’re protected, but your clients can contact you by email.

Gal

Portfolio

Here are some sites I have created and/or promoted online, each with its own story. I built them with Internet marketing in mind. As you will see, the results are impressive and have made significant impact on the respective businesses.

Plastic2go – plastic pallets, crates and bulk containers

Plastic2go – plastic pallets, crates and bulk containers Within 6 months of launching this website, inquiries for plastic pallets, crates and bulk containers were strong and steady. While I initially used paid ads to attract targeted , I gradually cut back until I turned off the AdWords campaign completely. Plastic2go – plastic pallets, crates and bulk containers now receives only free search traffic and site referrals, being #1 or #2 in Google Search for every one of its keyword phrases. Even the images from Plastic2go feature highly on Google Image Search for the relevant searches, which means more free traffic.

Despite being a country-specific website, Plastic2go receives inquiries from outside Australia, simply due to its outstanding search performance.

Be Happy in LIFE – life coaching

Be Happy in LIFE - life coachingThis website has been redone 3 times based on its results and feedback from visitors who became clients. The Internet marketing includes a combination of paid ads, and blog referrals. As of the time of writing, it is one of the highest ranking websites for the very competitive phrases “life coach” and “life coaching” on Google Search against well-funded coaching schools.

Over the past 2 years, Be Happy in LIFE – life coaching has been pulling in a regular stream of life coaching, parenting classes, relationship coaching and kids assessment inquiries, building a list of prospects and sustaining this small coaching practice.

Family Matters – parenting blog

Family Matters – parenting blogThis website has received a steadily increasing flow of visitors who come to read the daily parenting posts, subscribe and participate in discussions. Based on WordPress, Family Matters makes posting content easy, allowing for more than one author to contribute and for many people to post comments every day.

This Internet marketing of this blog involves only my time and skill, yet gets thousands of visits per month, advertising requests and loads of syndication opportunities and drives traffic to other related websites. It receives its traffic from search engines, social networks and other websites and continues to do better all the time.

Family Matters – parenting blog appears on the first page of Google Search for the term “family matters” against the government and a movie and in the first position for searches like “positive thoughts for kids”, “positive thoughts for children” and “positive parenting quotes”.

As you can see, these sites are doing extremely well for their owners and operating on a very small budget. The ways in which I promote each website depends on the nature and target market of the site itself, but they are all very well optimized to be found easily, read and navigated easily and perform well for their business.

Would you like similar results for your own business?

handshake Get business online Today

What you don’t know, doesn’t hurt

Posted on by
Reply

You may have heard this saying from people already

What you don’t know, doesn’t hurt you

Well, I’m here to tell you this saying is really wrong when it comes to getting business online.

You see, the Internet is a very BIG place and it keeps cHanGIng all the time, faster than anyone can keep up with, let alone anyone who happens to be busy making products, servicing clients or doing the accounting.

On the Internet, what you don’t know can hurt you. A lot!

For example, say you want to develop a website and all you know is Microsoft Word. You create a simple site that looks good to you and you publish it online. No niche research, no usability design, no speed optimization, no and no dynamic content. Just an online brochure, really. You think, “It cost me nothing and it looks nice. Now, all I have to do is wait”.

WRONG! Your website takes months to be picked up by search engines and sits at the bottom of page 523, never to be seen by anyone, let alone buyers.

What you need is someone who can help you put business sense into your website from Day 1.

But let’s say you got some help and your website looks professional and even includes a shopping cart for your products, but you have not done your Internet marketing research, so your keywords are off and your structure is sub-optimal. You cleverly figure out that AdWords can get you quickly and create a campaign.

BAD MOVE! Your ads will receive low quality scores by AdWords, which means they will appear lower than they should and you’ll be paying a lot more than you should. If that’s not enough, you’ll get the wrong type of visitors, the kind that doesn’t buy.

What you need is someone who can help you put business sense into your website from Day 1.

But let’s say you hire someone to put links all over the Internet back to your site. Surely, this will help bring you site up in searches and get you more business, no?

Nope. It will certainly improve your position, but working outside your site can only improve so much. Incorrect structure and content will still result in a low conversion rate and require a lot more links to make any noticeable difference to your business.

What you need is someone who can help you put business sense into your website from Day 1.

I could go on for a while, but the gist of it is

On the Internet, what you don’t know can hurt you. A lot!

If you don’t do this stuff (Internet marketing, that is) all the time and stay on top of things, you will pay more and get less than you should and make a lot less profit. Why waste time and money and why frustrate yourself? Find an Internet marketer you can trust (I know this great guy) and hire him to get you business quickly and easily from the ground up.

You new Internet business is not far away.

Talk to you soon,
Gal

How to Get Business Online (part 1)

Posted on by
Reply

If you’re reading this, you are most likely a business owner looking to market your products or services on the Internet. So what should you do first? What should you do next? Where can you find more information?

The answer is: right here, of course. Let’s start at the beginning, then, shall we?

Finding a Niche

In the offline world, when customers want to buy something (say a bottle of olive oil), this is what they do:

  1. They go shopping at the nearest mall or shopping center
  2. They enter the store where the product is most likely to be sold (say Wal Mart)
  3. They find the shelf or aisle in which the product is kept
  4. On that shelf, they typically find several types and several brands of their product
  5. They start reading labels and price tags and compare the different options against one another and against their needs
  6. They decide what to buy and add it to their shopping basket, in which there are other, completely unrelated products

Sounds familiar?

In the Internet world, however, things are totally different. When Internet shoppers want to buy something (say a bottle of olive oil):

  1. They go looking for information using their favorite search engine (say Google)
  2. They type in “olive oil”
  3. They take a look at the title, description and URL of the websites listed and consider ways to fine tune their search
  4. They type in a more specific search query (say “extra virgin olive oil” or “cold pressed olive oil”)
  5. They take a look at the title, description and URL of the websites listed and pick out the most relevant sites
  6. They visit only the sites that seem relevant, typically from top to bottom, and stop reading when they believe they have enough information
  7. Now they are ready to buy
  8. They look for sites that sell their preferred choice of olive oil, possibly by searching for “buy cold pressed extra virgin olive oil” or by clicking one of the sponsored links around the search results
  9. They directly “land” on the page that sells what they were looking for and they buy it

Different, isn’t it?

Bottles of olive oil So you see, even if you have a pretty successful offline business selling olive oil, putting up a website featuring all your products on one page or mixing your shopping cart with some history of olive oil or olive oil recipes will get you absolutely nowhere on the Internet compared with sites that have a page dedicated to one very specific thing – cold pressed extra virgin olive oil. One click to get to it, one click to buy.

The upside, of course, is that you can have as many pages as you need on your website, so you don’t have to save. There’s not rent to pay for commercial space by the square foot, no cleaning for the extra pages, only the setup cost. But the returns, oh, the returns!

The difference between having your website listed at the top of the first page of search results and having it listed on, say, page 15, is pretty much like the difference between having a website and not having one. So you must identify your online niches first, and then have your website designed to have dedicated pages for each niche.

Doing this step first makes all the rest of your () possible. If you don’t do this first, you are effectively crippling anything you will do later on.

Of course, being deeply involved in your own business and having an offline mindset, it is best to engage an Internet marketing consultant to help generate ideas and check how often people search for them, because some niches are not worth your effort. Not wasting your time and money on those niches and discovering “golden nuggets” you couldn’t think of yourself will bring you more than enough value to cover anything the Internet marketer will charge. Guaranteed.

Get Business Online

“Choosing an consultant is your quickest way to profits“

  • Online marketing is complicated
  • It requires technical knowledge
  • The Internet keeps changing
  • It’s hard to see your business potential from the inside
  • It takes you away from your core business
  • Most business owners fail to do it themselves

So save your energy for what you do best, choose someone who already gets results, and get more business online

Gal Baras, online marketing consultingOne of the things many people don’t know about the Internet is that it’s not all about web sites. Very often, my clients start by asking “So, how much for a website?” They think that once they have a website up and running, their business will boom all of a sudden. They think that by being present on the Internet, their clients will find them right away and immediately start buying from them. Well, as vital and central as a web site is in setting up online marketing, there are MANY things to take into consideration before putting one up. There are also many things a business can do online, which have little or nothing to do with their web site – email marketing, article submission and more. So typically, I walk my clients over the wide range of things that can be done and how I will get the fastest and biggest business results out of their Internet marketing investment, and I see their understanding and appreciation growing and growing, until they are ready to begin. Then I ask them, “Would you like a web site with that?” and they laugh, because by then, they know what I mean.

Happy Clients Agree

When I decided to take my business online, I had no idea where to start. Gal spent time and effort really getting to know what clients I was looking for, how I was selling to them over the phone and in-person and what I was offering them. My website started delivering business as soon as it was launched and people commented it was very easy to use. I was getting detailed inquiries and making sales, so I was happy. Within a few months, the website made it to the top of the Google Search results and since then, I have been getting all my business for free, but more importantly, making a serious profit.

- Avi Meirovitz, Plastic2go

If you are a business owner looking to succeed online

  • Revisit your business plan. Any marketing investment, online or otherwise, must serve the business and bring measurable outcomes – extended reach into a market, more leads, more sales, higher profits, diversification or whatever you want for your business.
  • Decide how much you are willing to spend in order to start. On the Internet, you can start fairly small and leverage your new income stream to make more money online. The initial effort typically includes setting up a web site and doing some initial promotion, so set aside some funds upfront, and then decide how much you are willing to spend monthly over the first year of your Internet marketing campaign.
  • Find out more about me and how I work. Here are some Internet marketing articles I’ve posted. Read them to get an idea of what’s involved in Internet marketing and how I prefer to work, as well as the results you can get by working with me (more here).
  • Choose the Internet Marketing Service that best suits your business needs, whether you are just considering putting your business online or want to boost the profits of your existing website.
  • When you’re ready to go, let’s shake hands and get down to business.

handshake Get business online Today

We encourage using the free Project Management Software for task management, time tracking and more.

 

About Me

Gal Baras, online marketing consultingMy name is Gal Baras. I am an consultant and life coach. I help small business owners take their business to the Internet and share in the profits available online.

I have a long background as an IT professional, with 15 years of management and consulting. I’ve worked on large business applications, built and maintained advanced computing environments and participated in complex projects. I’ve worked in the USA, in Thailand, in Singapore and in Australia, managed projects, development teams and technical support groups.

It was fun, but I got tired of being a number and giving my time to faceless, nameless corporations. So I trained as a life coach, helped some good people achieve their dreams and started to market my own businesses online. Within a short time, I got good results that made me think I could share my skills with other business owners (see my online successes).

Now, I like to work with small business owners and help them get results on the Internet with as little upfront costs as possible. I have been doing this successfully in the past 6 years and the results are great.

To me, the Internet is an exciting place, and I love to see my clients’ face light up when I explain it to them and they see how powerful it can be for them. The most important aspect of my work is trust, which is why I demonstrate the value of my services at every step and only work with ethical businesses wanting to deliver value to their clients.

Would you like to work with me?

handshake Get business online Today