Tag Archives: website design

  • Link Exchange is Dead. Now What?

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    Let’s face it. Search engines are not interested in making SEO easy. By definition, SEO is a set of ways to manipulate search results, so why should the?

    Google has always made it clear that the best way to promote a website is by focusing on human searchers, rather than on robots and crawlers. In several algorithm changes, it specifically targeted links that serve no purpose other than SEO and content that serves purpose other than SEO and advertising revenue.

    So basically, traditional link exchange – you link to my site and I’ll link to yours – is dead. Gone. Buried. No more. You get it.

    What now? How should an honest small business use the mighty Internet for some promotion, then? Without swapping links, what CAN we do?

    The answer is … (drum roll) … fresh content.

  • Everyone can do it (with expert help)

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    The first thing you learn about starting a business on the Internet is that everyone can do it. I remember the first seminar I attended. You may have had the same experience yourself. It is a free event that makes hundreds of thousands of dollars in sales in one day. The food, the venue and the free gifts are nothing compared to how many suckers come to those events for the promise of sitting on the beach in a swimsuit with a laptop, sipping cool drinks and watching the dollars appearing on the screen every day and every hour.

    Gal and I went to our first event as life coaches. It was an awesome weekend. It was a great seminar and I learned a lot. For 2 days, they promised the world “Be your own boss! Work 3 hours a day! Money will be coming out of your ears!” and … “Everyone can do it!”

    I have to say I almost believed them. I wanted to believe them with all my heart, but because our life coaching course had promised exactly the same thing, I had the suspicion there was a pattern there. Luckily for us, it was not a test of our trust. We just did not have $10,000 to buy the product on offer. We were shocked that our fellow coaches spent so much money just weeks after they had spent thousands of dollars on the life coaching course.

    If you have ever heard these slogans about trying to build a business on the Internet, be warned, someone is convinced you are a sucker and might be taking you for a ride.

  • Protect Your Email Address

    This is just a quick post to share something too many people don’t know: how to protect your email address so that bots can’t harvest it and you won’t start receiving tons of spam.

    You see, when you put your email address on your website, it’s very simple to read it, add it to a list and then bombard it with unsolicited email. It’s annoying, but it’s easy to fix in two steps.

  • Get Business Online

    “The best way to get business online: hire a great online marketing consultant“ Online marketing requires technical knowledge The technology keeps changing Online marketing requires business experience It’s hard to see the potential from within your business Online marketing requires time and patience It takes you away from your core business That’s why most business owners fail […]