Here are some sites I have created and/or promoted online, each with its own story. I built them with Internet marketing in mind. As you will see, the results are impressive and have made significant impact on the respective businesses.
Plastic2go – plastic pallets, crates and bulk containers
Within 6 months of launching this website, inquiries for plastic pallets, crates and bulk containers were strong and steady. While I initially used paid ads to attract targeted traffic, I gradually cut back until I turned off the AdWords campaign completely. Plastic2go – plastic pallets, crates and bulk containers now receives only free search traffic and site referrals, being #1 or #2 in Google Search for every one of its keyword phrases. Even the images from Plastic2go feature highly on Google Image Search for the relevant searches, which means more free traffic.
Despite being a country-specific website, Plastic2go receives inquiries from outside Australia, simply due to its outstanding search performance.
Be Happy in LIFE – life coaching
This website has been redone 3 times based on its results and feedback from visitors who became clients. The Internet marketing includes a combination of paid ads, search engine optimization and blog referrals. As of the time of writing, it is one of the highest ranking websites for the very competitive phrases “life coach” and “life coaching” on Google Search against well-funded coaching schools.
Over the past 2 years, Be Happy in LIFE – life coaching has been pulling in a regular stream of life coaching, parenting classes, relationship coaching and kids assessment inquiries, building a list of prospects and sustaining this small coaching practice.
Family Matters – parenting blog
This website has received a steadily increasing flow of visitors who come to read the daily parenting posts, subscribe and participate in discussions. Based on WordPress, Family Matters makes posting content easy, allowing for more than one author to contribute and for many people to post comments every day.
This Internet marketing of this blog involves only my time and skill, yet gets thousands of visits per month, advertising requests and loads of syndication opportunities and drives traffic to other related websites. It receives its traffic from search engines, social networks and other websites and continues to do better all the time.
Family Matters – parenting blog appears on the first page of Google Search for the term “family matters” against the government and a movie and in the first position for searches like “positive thoughts for kids”, “positive thoughts for children” and “positive parenting quotes”.
As you can see, these sites are doing extremely well for their owners and operating on a very small budget. The ways in which I promote each website depends on the nature and target market of the site itself, but they are all very well optimized to be found easily, read and navigated easily and perform well for their business.
Would you like similar results for your own business?
